Monona Curated

CO-FOUNDER / CREATIVE DIRECTOR

MONONA CURATED is an eco-conscious brand that transforms pre-loved items into unique and trendy pieces with an eclectic flair. The idea behind this project stems from the creative inspiration I draw from my great-grandmother, who everybody called Monona. She was a Renaissance woman who designed her own clothing from leftover fabrics, and her legacy lives on through the brand's sustainable approach.

The name MONONA holds special meaning as it embodies the qualities of grace and strength that my great-grandmother possessed. In Spanish, MONONA is a colloquial term used to describe someone with these attributes, making it a fitting name for the brand.

Our upcycling process involves carefully selecting high-quality second-hand items and giving them a new lease on life through innovative design and creative techniques. By repurposing existing materials, we reduce waste and promote sustainability in the fashion industry.

At MONONA CURATED, we are proud to carry on the legacy of our inspiring matriarch and contribute to a more sustainable future through our passion for fashion and innovation.

Graphic Design + Packaging

Creative Direction / Styling / Photography

Original Upcycled Designs

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